Are you confused or overwhelmed by social media? Are you resisting using it at all? Do you wonder if you are maximizing its potential? Do you doubt that its worth your time and effort for business?
It’s ok. And it’s not too late!
More than ever, social media is a valuable resource for raising awareness about your work, your brand, and your message. Whether you are featuring your creative work, promoting a cause, selling products, or hosting events, the right methods can help you to reach your audience right where they are. We’ll explore Facebook, Instagram, Twitter, Pinterest, and other social networks to discover the platforms that are best for your brand.
In 3 informative, fun, and interactive hours writers, artists, small businesses, organizations, and entrepreneurs will gain manageable, practical strategies and useful insights for social media to make the world’s largest gathering place work for you without a ton of time and money.
Topics to be covered:
~ Making your website your best source of content.
~ Setting goals and finding your audience.
~ Critical differences between your personal and professional social media profiles
~ Multimedia writing: the new pen and paper – the power of words, images, and videos.
~ Managing a consistent and cohesive branding across social media platforms.
~ Paid ads on social media.
~ How a blog can streamline and magnify your efforts.
The final hour of the session will be a clinic format to address your particular questions, issues, and sites in real time on your own sites. Please bring the laptop or mobile device you typically use for social media.
Lynnette Najimy consults, trains, and manages digital platforms for organizations, artists, authors and small businesses. With 10 years of experience and knowledge of the ever-changing online market, her workshops clarify and integrate best practices for Facebook, Instagram, Twitter, blogs, websites, and other online applications.
LOCATION: This workshop takes place in the Classroom complex on the Simon’s Rock campus, 84 Alford Road, Great Barrington (see campus map here). Directions: taking lower entrance (by ponds, diagonally across from red barns) take first left by the Kilpatrick Athletic Center and follow road to the end. Park and walk on to the campus, passing the Lecture Center and/or the Library. We’ll be in classroom 9, in the classroom building just behind the Lecture Center. If in doubt, ask at the Library.