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Being Equal Doesn’t Mean Being the Same: Why Behaving Like a Girl Can Change Your Life and Grow Your Business

March 16, 2016 @ 1:30 pm - 3:00 pm


A Talk by Author Joanna L. Krotz

The rising profile of women executives and business owners means it’s high time we rethink our notion of how women leaders and entrepreneurs walk, talk and think. It’s also time to shine a light on women’s distinct ways of doing business by offering realistic role models, sharing hands-on advice and raising questions and eyebrows about gender equity. This talk, based on Joanna’s new book, delves into the characteristic ways women manage in the workplace and social settings, outlining an original SWOT analysis (Strengths, Weaknesses, Opportunities and Threats or Limitations) of women’s leadership traits that can both guide and validate women’s leap into leadership and launching a business.

Joanna L KrotzMultimedia journalist and commentator Joanna L. Krotz is host of The Woman’s Playbook platform and podcasts, a deep dive into the challenges and triumphs of women’s leadership and entrepreneurship. She has covered women’s changing terrain at online and print outlets such as MSN, Entrepreneur.com, Town&Country and Money Magazine. Krotz is the author of The Guide to Intelligent Giving: Make a Difference in the World and in Your Own Life; Making Philanthropy Count: How Women Are Changing the World; coauthor of The Microsoft Small Business Kit, a 500-page guide to entrepreneurship; contributor to the recently published Leading Women: 20 Influential Women Share Their Secrets to Leadership, Business and Life and author of Being Equal Doesn’t Mean Being the Same.


March 16, 2016
1:30 pm - 3:00 pm
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Berkshire Festival of Women Writers


Lenox Library
18 Main Street
Lenox, MA 01240 United States
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(413) 637-0197